Alyssa Blackwell - USA

In a dance between tradition and innovation, Alyssa conjures magic from the commonplace, exploring the profound spiritual and practical intricacies of the humble household broom. Driven by the desire to push both herself and her craft to their limits, Alyssa embraces experimentation and creativity in her process. With hands guided by intuition, she melds mysticism and contemporary artistry into every piece, so that each broom becomes a canvas for storytelling and a conduit for joy.

When making and using handcrafted natural brooms, you are invited to tap into the energy of nature, where the act of sweeping becomes a ritual of mindful connection; where brooms are not just objects, but artifacts of everyday ceremony.

Immersed in the rich tapestry of history, Alyssa’s brooms connect us to the worlds of our ancestors, as brooms and sweeping have long been integral aspects of human life. For Alyssa, the journey of broom making transcends craftsmanship - it is a personal odyssey that led her to rebuild a connection to her surroundings and reclaim a sense of belonging while struggling through postpartum depression, new motherhood, and a shifting sense of identity.

Since she began Hearth Craft Brooms in 2019, Alyssa has taught hundreds of workshops and collaborated with numerous other artists and craftspeople to create works that redefine the idea of what a broom can be in the home. Her unique original designs have introduced new techniques to the industry, integrally changing the landscape of broom craft.

@hearthcraftbrooms