Anuj Sharma
Anuj Sharma is an indian Fashion designer that works primarily in the areas of craft development and sustainability. Sharma also teaches the subject of fashion and its sociology. He has showcased several collections in Japan, the UK, Sweden, and Bangladesh and was a regular at Lakme fashion week in Mumbai.
Anuj Sharma has created a unique method that allows one to construct clothes without any machines, tools or stitches. It is titled ‘Button Masala’. The method produced the titular Button Masala collection, which was shown internationally as part of the travelling exhibition ‘Connecting Concepts’ by the Dutch design DFA, as well as part of the exhibition ‘Bliss’ at the Taiwan design expo in 2011. The technique of Button Masala has already been taught to over 20000 people across the earth.
He has given several talks on the button masala method, including at TED x Delhi and was later awarded the Most Innovative Collection of the Year Award of 2009 at Marie Claire Made in India Fashion Awards. Button Masala was recently selected as one of the 10 most sustainable projects in the open category by State of Fashion Holland and the work was consequently exhibited in Arnhem. In 2018 Levis India collaborated with Button masala to come out with a signature piece using its technique.