ARACELI IRANZO
Beginning creative work within several multinational publicity agencies, namely DDB and Ogilvy, by directing advertisements for innumerable brands. Araceli Iranzo, being within the epicentre of the industry most tied to traditional corporate structures and notions, reflected and analysed them.
In consequence, as 2002 rolled around, Araceli, in conjunction with Juan Lassalle and Jose Carnero, created Kitchen, her own advertising agency purportedly driven to be a more human and involved alternative to its entire surrounding market,
Despite its remarkable success, it was relatively shortly thereafter closed, as Araceli increasingly seeing her creative drive wishing to move beyond it.
In 2009, having found the artisan work of palmito and Ses Madones de sa Llata, Araceli went on to create Antic mallorca, a brand dedicated to the creation of a set of handmade-handbags based on the design of traditional Mallorcan baskets, and then embroidered into with a wide array of colours.
The brand gained enough traction as to appear in the stores of several installations such as the Museum of Contemporary art, Es Baulard and ‘the Real Jardin Botanico’ of Madrid, It also went on to feature in the carolina Rojo Gallery and participate in collaborations with Rouge Mallorca, the Real Fabrica Española and Zubi among many others.
Her next projects were, Pla brand, was Co-founded with Irene Peukes in the year 2012. And in 2017, the creation and support of ‘ L’ escola del art de ses Madones de sa Llata’ . An educational institution formed to promote the artisanal craft that originally brought its project makers together.
@anticmallorca @laescuelaartesana